List Otwarty do Branży Mody - czas na zmiany?

List Otwarty do Branży Mody - czas na zmiany?
Wszyscy zastanawiamy się, jak będzie wyglądać świat po pandemii. My zastanawiamy się, jak będzie wyglądać branża mody. Czy zwolni i zmądrzeje, czy jednak ‘wygłodniali’ konsumenci rzucą się w zakupowy wir, by nadrobić pandemiczne zaległości, a ‘zubożali’ przestojem producenci z radością wyjdą temu zjawisku naprzeciw.
Oczywiście bardzo chciałybyśmy by nastała równowaga, ale świadomość potęgi konsumpcjonizmu i chęci zysku chłodziła nasze nadzieje.

Jednak ostatnio coraz więcej głosów z modowej ‘góry’ zaczyna sugerować potrzebę zmian w branży.
Projektanci zmęczeni wyciskaniem z siebie nieprawdopodobnej ilości kolekcji rocznie, pozbawieni możliwości odpoczynku, nabrania dystansu i prawdziwego zainspirowania się, mówią o potrzebie powrotu do tego, czym moda i kreacja była kiedyś. Ludzie z branży mody zaczynają dostrzegać niedorzeczność i szkodliwość tego pędzącego systemu, ponad zyskami, które przynosi.

Bardzo ucieszyła nas informacja, którą podzieliła się Marta Karwacka na swoim blogu How To Wear Fair, o Liście Otwartym do Branży Mody, z którym wyszedł Dries Van Noten wraz z grupą projektantów.
W liście projektanci apelują o rozsądek i równowagę, przywrócenie dwóch kolekcji rocznie (wiosna/lato oraz jesień/zima), które miałyby pojawiać się w sklepach w adekwatnym (dla odmiany) momencie, dać klientom czas zapoznania się z nimi i przekonania ich do siebie. Jest też mowa o rezygnacji z produkcji niepotrzebnych elementów kolekcji, co przekładałoby się na redukcję odpadów. Przeceny miałyby pojawiać się równie adekwatnie - pod koniec danego sezonu.

Oryginalny list oraz listę podpisów pod nim (coraz większą!) możecie przeczytać TUTAJ.

Mocno trzymamy kciuki za takie zmiany – a tak naprawdę za taki powrót do normalności, którą straciliśmy gdzieś po drodze dawno temu, w tym biegu za zyskiem.
Na razie to tylko list otwarty, ale nadzieją napawa nas fakt, że ‘tam na górze’ takie działania ważą więcej i dają przykład całej branży.

Takiej zmiany byśmy chciały!

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