Open Letter to the Fashion Industry - time for changes?
Posted by Fashion 193 Comments
We are all wondering what the world is going to look like after the pandemic. We are wondering how the fashion industry is going to look like. Is it going to slow down and get smarter or ‘hungry’ customers are going to shop like crazy to make up pandemic’s arrears and impoverished brands are going to happily fulfill their customer’s needs.
Of course we would love the balance back, but our awareness of the power of consumption and profits cools our enthusiasm down.
Although, recently more voices from the top of the fashion industry suggest the need for a change in business.
Designers tired of squeezing out of themselves ridiculous amounts of collections annually, with no chance to rest, step back and get inspired start speaking about the need to go back to fashion and creation as it used to be. People from the fashion industry start noticing the absurd and damages of this sick system above profits it brings.
We were glad to read Marta Karwacka’s post on How To Wear Fair blog about an Open Letter to the Fashion Industry written by a gropu of designers gathered by Dries Van Noten.
As you can read in it they see ways in which the business needs to transform. Like for example:
adjusting the seasonality and flow of both womenswear and menswear goods, starting with the Autumn/Winter 2020 season:
put the Autumn/Winter season back in winter (August/January) and Spring/Summer season back in summer (February/July), create a more balanced flow of deliveries through the season to provide newness but also time for products to create desire, discount at the end of the season in order to allow for more full-price selling – January for Autumn/Winter and July for Spring/Summer, less unnecessary product, less waste in fabrics and inventory.
You can read the letter and check out the signature list (growing fast!) HERE.
We keep our fingers crossed for these changes – actually for this back to normal that we had lost along the run for profit.
We know that it is only an open letter for now but the fact that ‘up there’ actions like this take places giving a very visible example to all – gives us hope.
This would be the change we wish would happened!