Fairma Ethical Design was founded in April 2016 due to my own need to live and buy responsibly. I believe that shoes and clothing today are more than just fashion. It is primarily responsibility for the world, where making ethical choices we can contribute to reduced exploitation of humans, animal suffering and environmental degradation.
As many other vegans l missed fashionable and resistant shoes, which could last more than just one season. I dreamed about vegan heels, shoes, boots produced in places where workers’ rights were respected. Once I had a thought that if these types of stores exist already in Germany or Great Britain, then there should be one in Poland too. This is what lead me to open the first stationary ethical shop located at Dajwór Street in Cracow.
Fairma offers products which come from fair trade (many of them are Fairtrade certified). It means that our fashion is not involved in sustaining poverty or economic slavery. All our products are 100% vegan. Furthermore, large part of our range of products is handmade and very often come from recycling / upcycling, which brings many benefits to our environment. We offer great quality and unusual products, very often made in small family factories. Many of them are certified.
Since Fairma was founded I have been trying to focus on local production, which is associated with a smaller carbon footprint (eliminating long-distance transport) and slightly lower production costs. Unfortunately, it is currently very difficult to find shoes on the Polish market, which do not contain components of animal origin and are made in Poland. So the only alternative was to start production under our own brand. In December 2017 we introduced to our offer shoes and wallets made of the highest quality materials - Spanish, ecological microfibre with Oeko-Tex Standard 100 certificate, which is free of harmful substances, antiallergic, breathable, but also waterproof and very durable! We are proud to say that our products received PETA Approved Vegan certificate guaranteeing lack of components of animal origin and that we donate 10% of profits from sales to charity.
Fairma today it is a team of women with passion and vision for a better world. We believe that our shop and philosophy will affect the growth of consumer awareness. We work for important ideas and this is what gives meaning to our actions. Moreover, the belief that the change is possible and depends on us gives energy to go on!