We are quite sure that you have experienced this shopping craziness more than once. Huge posters informing us about bargains in all shop windows and loads of ads on the Internet. Black Friday is a sales celebration, which has gained great popularity all over the world - also in Poland.
Originating from the United States, it has become one of the symbols of the American free market, and above all -of the richness of American trade.
Black Friday, however, is not as positive as we tend to think because it encourages consumers to buy "additional" and often unnecessary goods . This day most stores offer substantial discounts to make people want to buy more and more. But do we really need so many things? Do we have to be part of this madness? Bargain prices, almost free clothes - this only sounds great. Looking for a way to save some money, we often do not think about whether we need another item, and we forget about those who pay the real price. Shops lure us with promotions that are possible only at the expense of breaking employee rights, catastrophic environmental pollution and growing mountains of textile waste. Thousands of factories in the global South countries produce not only clothes for large corporations, but also tones of toxic waste.
We must never forget that we are the people whose everyday decisions shape the world. Therefore, in the era of overconsumption which is growing at an alarming rate, we should carefully think through every purchase.
To change the current situation, we – consumers - have to change first. If we slow down a little, if we approach our consumption more consciously, if we will think about where and on what we spend our money and how it affects other people and this planet, then we will be able to slowly, gradually and permanently change the world for the better.
So what can we do? Instead of running to a shopping mall, it is better to buy locally, from small businesses, or from people we know personally. If you have friends running their own businesses - for example, designing clothes or creating handicrafts – isn’t it nicer to buy something unique while supporting those we are fond of?.
Although we are certain that each product in our store has been manufactured with respect for the environment and human rights, we have decided to stop participating in Black Friday. This event promotes the so-called "fast fashion" which we strongly oppose. We do not want our products to be seen as part of the seasonal sale, but as high quality goods that will serve you for many years. We hope that alongside the increase in consumer awareness, fashion will change from an industry of cheap, massive production to a conscious, ethical and sustainable way to look after our planet and us – it’s habitants.
Do take a look at the solutions proposed by organizations and initiatives supporting the environment and trying to break the cycle of mass consumerism.
FUNDACJA KUPUJ ODPOWIEDZIALNIE
FUNDACJA FAIRTRADE POLSKA
FASHION REVOLUTION POLAND
POLSKIE STOWARZYSZENIE ZERO WASTE